Record Sales History, Insider Relationships, Real-World Industry Expertise to Fuel Growth for IOT Auto Dealer Platform Developer

PLANO, Texas – December 3, 2019 – TrueSpot, a new Internet of Things (IOT) asset location platform developer today announced the appointment of Alicia Crosswhite as Sales Director.

In this new role, Crosswhite will manage sales activities for TrueSpot, including prioritization and implementation of new business development programs, as well as onboarding, implementation, ongoing support and overall relationship management with clients and partners.

Crosswhite joins TrueSpot from TradeRev, where she served as a Territory Sales Executive and as Market Sales Coordinator, responsible for signing new franchise auto dealers to upgrade to TraeRev’s digital management platform; training and maintaining relationships with franchise dealers; and handling after auction business negotiations and post-sale services.

“Alicia adds a truly-unique ability that will we think is essential our growth plans,” said Mike Hanna, CEO and Founder of TrueSpot. “As an industry insider, she knows how to connect – how to establish robust, mutually beneficial relationships that – we hope – will last for decades. We don’t want clients. We want business partners.”

“Competition in auto sales is exceptionally fierce,” said Crosswhite. “Strong relationships, real-world knowledge across the industry, modern sales practices – especially digital – are all critical for success. My role with TrueSpot is all about leveraging my expertise in these areas to open doors and make connections. From there, I frankly think our products sell themselves.”

Crosswhite holds a BA. degree in Science from Louisiana Tech University, Ruston, LA. She will be based in TrueSpot’s Plano headquarters. She enjoys traveling near and far, attending sporting events (especially college football), and cooking.

Founded by a group of IT and Auto Dealer insiders, TrueSpot was created to solve one of today’s biggest challenges for auto dealers – asset and operations management. US retail auto dealers spend more than $325 million per year to replace lost keys and lose another $3 billion a year in inefficiency and wasted time tracking down assets. This can translate into tens of thousands of dollars of losses for single dealership owners, not to mention fueling an environment and reputation of frustrated, waiting customers, walkaways and lost revenue.

TrueSpot’s new platform dramatically reduces or eliminates these costs, while adding new capabilities that boost productivity and sales performance.  The solution integrates dealer back-office data to streamline workflows, Lot Management 360 (digitizing the dealership), and their newest product, TrueRecon, geo-automates reconditioning activities, basically putting tedious and time-consuming recon activities on ‘autopilot’. The platform also enables mobile phone access to vehicle features, options, and prices to ensure sales staff are always knowledgeable and fully sales-ready as they walk the lot.

TrueSpot will be providing live demonstrations of this proprietary technology at the NADA 2020 conference in booth #1325C. Crosswhite, founders, and executives will be on hand to discuss industry pain points associated with tracking inventory, streamlining workflows and digitizing the dealership.

The start-up is in process to close a current investment round of $1 million, which would add to the more than $700,000 it’s already raised; and is projecting to acquire 30 to 40 new dealer clients within the next nine months – up from around a dozen currently.

Additional Resources:

About TrueSpot:

Formerly known as MOLOCAR, TrueSpot was founded in 2017 by a collaboration of mobile technology insiders and auto dealership owners and operators to invent a better, more robust dealer asset management and on-lot selling solution. TrueSpot is the industry’s first solution for real-time inventory location data. TrueSpot partners with key technology and industry players such as Microsoft and CDK Global while also being easily compatible with many other dealer technology partners such as Dealertrack Technologies, vAuto, DealerSync and others.

TrueSpot Executives, including Crosswhite, have limited availability for media briefings on-site at NADA 2020; to schedule, please contact:


Media Contact:

Jay Barta

Jay Barta Communications


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